CrossTheChazm.com
There's a gap between technical excellence and adoption
Many ideas die in that gap
The data is real
42% of start-ups fail due to lack of market need (CBInsight)
87% of R&D Projects never reach production (Gartner)
30% of GenAI projects will be abandoned post proof-of-concept this year (Gartner)
The gap can be much smaller—if teams get the right support at the right time
We’ve spent years helping cutting-edge teams cross the gap.
CrossTheChazm.com
Our experience
We’ve helped turn cutting-edge tech into real products—in fields like cultured meat, renewables, and AI-powered devices.
We’ve built and led cross-functional teams across Product, Engineering, Science, and Design.
We’ve advised dozens of teams on product strategy, tech development, team building, and go-to-market execution.
We’ve distilled this experience into tools we now apply to de-risk adoption — systematically
CrossTheChazm.com
Ways we support
Tech-to-product sprint
A 4-week sprint to de-risk early ideas, build prototypes, and get real market feedback.
Ongoing Partnership
Hands-on product, strategy, and operational support—from those who've built and launched before.
Fractional Leadership
Co-building the product, hiring the team, and connecting to customers and capital.
Who it is for
Teams looking to turn inventions into market-ready products
Investors & VCs wanting to validate and de-risk early-stage tech before scaling
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Examples
01.
Great tech wrong fit
Take Soli from Google's ATAP research team that helped computers respond to your movements without using a camera.
It was launched in Pixel 4, enabling users to control their phone with simple gestures.Then it was cancelled due to stalled user adoption. It didn't solve the right problem.
02.
Stuck in the middle
Voice assistants promised a new era of interaction. Billions were spent, devices filled homes—yet most people just use them for timers and music.
While reaching some of the fastest rates of adoption in the world, ever, the usage remained limited to simple tasks and not meeting serious user needs.
03.
Crossing the gap
Take cultured meat. On the intersection of biology and technology, the remained sci-fi for decades. More than 200 companies tried in the last 10 years, many of whom failed.
Yet, one is crossing the gap. It's been selling in restaurants in restaurants since early 2024, is loved by customers, and rapidly expanding.
04.
Driving adoption
